Important advice for all Entrepreneurs

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It never ceases to amaze me the number of entrepreneurs who upon coming up with a great idea, try to make it perfect before launching.

This is a failed concept. One must Launch and Iterate. By trying to make your product perfect, not only are you delaying your launch and incurring extra costs – but you are also arrogantly assuming you know exactly what your consumers need/want.

By launching a minimum viable product you enable your customers to feedback on what matters to them. You can then go back to the drawing board and iterate your product, knowing that what you change is exactly what your customers want.

Launch — Feedback — Iterate

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